In today’s tough economy, software companies are facing increased pressures to optimize their marketing and sales efforts to acquire, keep, and grow the best customers with the greatest efficiency. Many software companies are awash in data but they struggle to quickly translate that data into actionable sales and marketing strategies tactics.

That's where we can help - 190west helps companies build better customer relationships. With our team of professionals we turn our vast and deep sales and marketing experience into results-driven agile solutions that cost effectively deliver results - for today, and, the future.

Our approach to sales and marketing is strategically and tactically strong and gets results. Applying our methodology, tools and best practices, we work quickly and within well-defined parameters to identify and help you execute sales and marketing strategies and tactics.

Our Marketing Services yield results because of our multi-channel expertise. Our creative strategists, designers, and copywriters work with you to create and execute results-driven marketing programs across multiple channels. Our Customer Intelligence Practice helps companies transform Competitive Intelligence into actionable sales strategies and tactics to win new business and accelerate the sales cycle.

Our 360 Degree Profile enables a sales approach tailored to each client based on a thorough understanding of each major client's needs and situation. Our Kill Kit™ arms your sales force to win more deals.

We offer a flexible "Lego-Block" approach for clients to carve a relationship that best fits their needs. We provide a comprehensive range of outsourced sales and marketing services:

• Competitive Intelligence
• Marketing and Sales Strategy
• Direct Marketing and Lead Generation
• Integrated Marketing Communications
• Internet and Search Engine Marketing

We view our clients as partners and we value ongoing communication and collaboration to maximize the results of our "partnership". We work side by side with clients to assess needs and develop solutions to address them. We help clients devise strategy with the advantage of a broad external perspective on the competitive environment.

“190west understood our objectives, responded to our needs with a variety of building blocks we could choose from, and helped us to think strategically about the best way to go. In terms of marketing sense, focus, and a commitment to quality, one could not have better support."

"The talented people at 190west have been outstanding to work with. They are creative, efficient and, most importantly, highly effective."

“The 190west Team has been instrumental to our growth. We wanted a company who delivered results and they have exceeded all our expectations!”

190west LLC is a privately held organization based in the greater Boston, Massachusetts area. Founded in 2007, 190west is dedicated to helping clients engineer greater success by leveraging its expertise in the following 4 areas:

• Marketing Communications
• Product Marketing
• Internet Marketing and
• Competitive Programs

190west provides a comprehensive suite of outsourced marketing services to small and medium customers in New England and tools to arm your sales force to win more deals.

Whether you primarily sell to other businesses or directly to consumers, 190west can assist your internal marketing team increase your web presence, launch a new product, or develop a new communications vehicle.