Isn’t It Time Your Content Gets a Job? A Guide to Getting Your Content Off the Couch & Back to Work. If you write it, will they come? I mean this in the nicest way possible, but…no. Probably not. And that’s not to say that your content isn’t the...
Top 6 Reasons Your Website Needs HTTPS in 2018
Up until recently, unless your company operated an e-commerce website, it wasn’t necessary for you to upgrade your site with an SSL certificate. It was thought that only sites dealing with monetary transactions required the HTTPS. All others were spared the investment – up until now that is. Times they are a changing (or have...
What are Single Keyword Ad Groups (SKAGs) and Why Should You Care?
So, you’re tasked with building paid search campaigns in AdWords or Bing (how exciting!). You’ve done the research and have a treasure trove of keywords available to bid on. Next, you toss those valuable words into one or two ad groups of about 50 keywords each. Then you write a few pieces of ad copy...
Google Extended the Meta Description Length to 320 Characters. Now What?
In December 2017, Google confirmed that they have extended the meta description length limit from 160 characters to 320 characters. This extension of the search results snippet means that marketing teams now have double the characters visible in search results page listings. The meta-description, which sits below the URL and meta-title tag, is a way...
5 Digital Marketing Tips to Promote GDPR Solutions
Don’t think GDPR relates to your business? Think again. The General Data Protection Regulation, more commonly referred to as GDPR, will be going into effect on May 25, 2018. This new regulation protects all EU citizens from privacy and data breaches. Any company that deals with personally identifiable information of any EU member nation citizen...
Are Your Leads Aimlessly Suspended in The Upside Down?
Stranger Things Happen When They’re Not Nurtured… Binging on Netflix lately? While the world gets caught up on Stranger Things 2, maybe you’re noticing some similarities and wondering if those marketing qualified leads you heard all about have gotten lost in some kind of mystical abyss? Regardless of whether you’re a fan of the show...
3 Key Takeaways From Hubspot’s Inbound 2017
Three Takeaways from Hubspot’s Inbound 2017 I have never attended one of Hubspot’s Inbound events. – Prior to the event, a colleague wrote a blog about how to prepare for these events, and I was more excited than ever to get out there and learn as much as I possibly could. Here are three key...
Marketing Conference Attendee Survival Kit: 8 Tips
In preparation for Hubspot Inbound 2017, the 190west team created a game plan that would make the best use of our time for this event. Like most digital marketing conferences, the pace is fast and there’s a ton of information, yet only a limited amount of time to...
Let Me Entertain You: Trade Show Exhibits of Meaningless Marketing
I recently attended my first trade show in over five years. A lot has changed. I walked down every aisle. Inhaled a wealth of networking opportunities lost in the systemic grandeur of a national expo. Marveled at the level of effort that went into creating...
How Cyber Security Attacks are Impacting HR Marketing
How the Latest Cyber Security Attacks are Impacting HR Marketing This week’s unprecedented ransomware attack managed to infiltrate 150 countries and infect 300,000+ machines. Adding to an already heightened threat of corporate hijackings via network servers, companies once again, are attempting to up the ante on their security protocols. Not surprising, in HR digital marketing,...
