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Competitive Programs |
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| Kill Kit™ |
 190west's Kill Kits provide everything needed to quickly target and decimate even your fiercest competitor. Kill Kits allow you to quickly turn the tables on your competition using the resources (products, service offerings, personnel) you already have on hand. Unlike traditional Competitive Intelligence programs which can create results next year, Kill Kits provide your salesforce the tactical, hard hitting tools and intelligence needed to make life extremely unpleasant for your competitors
within 90 days.
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Don't settle for leftover resources! 190west is dedicated to helping your sales organization win more deals. Traditional Competitive Intelligence teams, whether they are internal or outsourced, rarely report directly to the VP of Sales, or are focused on winning deals today. They are tasked with long-term projects from CEOs, CMOs, Mergers and Acquisitions, and Engineering. Sadly, there are never enough cycles to provide sales with what they need to win more deals.
It's all about the rollout. Sales reps do not have the luxury of time to read lengthy studies or filter through lots of raw data. Kill Kits have been designed to provide sales reps with the specific data they need in formats they can easily access - anytime, anyplace. To find out more, please check out our ONLINE DEMO. |
| Staff Training |
Although Kill Kits are designed to be self-contained and easily accessed anytime and anyplace, you may opt to build additional excitement around your rollout by having a 190west partner present at a scheduled meeting or sales training session. |
| CEO Services |
As CEO, you should be concerned that your salesforce has the best possible tools to increase their win rates and that the information you are receiving is unfiltered and unbiased. 190west can provide an impartial analysis to determine the effectiveness of your current program and to help you avoid being misled by the "truth". Here's an example: |
| What the CEO was told: |
"We have doubled the amount of references we have for our new product." |
| The cold hard truth: |
References did indeed double from 5 to 10. but 300 accounts had been sold. A customer dissatisfaction rate of 97% would have been a frightening statistic to share with the CEO and was conveniently left out. No direct lie was told, only a very misleading fact. |
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| Tradeshow / Conference Intelligence |
Tradeshows are a great place to collect fresh competitive intelligence. Your competitors are much more likely to divulge information to one of our seasoned intelligence agents dressed in plain clothes than with your employees. Just as important, 190west can brief your booth staff on how to best protect your confidential information and deny your competitors an easy avenue to collect data on your organization. |
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| Win / Loss Analysis |
If you've been hearing that the reasons for your losses are product features and price, you are not hearing the cold, hard truth. It is virtually impossible to discern the real reasons for a loss without deploying the help of an unbiased third party. Win/Loss analysis is a standard part of the primary research conducted for a Kill Kit, but is available as a standalone service as well.
Call us to evaluate your potential for winning more deals:
- Is your salesforce currently receiving information in a format that meets their needs and preferences?
- Is information getting distorted as it is filtered upward in your organization?
- Are the high costs associated with staffing your in-house competitive intelligence team being offset by increased sales this quarter?
- Could your salesforce benefit from having a dedicated, unbiased resource-with no competing priorities-at their ready?
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Have Questions or Need Help?
Call Us for Answers (866) 538-8196 |
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