Well known slogans like FedEx's "Absolutely, Positively Overnight" launched innovative new ways of doing business that are now commonplace. Your latest marketing message may sound great to you, but will your prospects buy it?

190west asks the tough questions to extract your uniqueness and value in a language your target market will embrace.

• Proposition - What are the benefits your product or service offers?
• Unique - What makes it unique?
• Sell - Does your prospect really want what you're offering?

Launching a new product is exciting, and 190west can help you maximize the potential of your product and its place in the market.

We can take on the entire launch process or lend a third party unbiased opinion to your product marketing team. In either case, we will help you take your business to the next level of success.

The right business case can provide all the insight for justifying the necessary resources and capital investment to bring your project to fruition. You could always download a business case template and cross your fingers - or you can use the proven, objective, and insightful method at 190west to enhance the viability of your opportunity's success.

190west's experienced product managers will ensure that adequate due diligence is completed to help you determine your best case solution.

The most common mistakes made in developing new products are to ignore the business perspective of why certain features are necessary. Often, the result is a feature-rich product that doesn't solve the customer's business problem.

Ask yourself, why are you building it? If you can't answer this from a business perspective, you may be going down a wrong path. In today's volatile, changing business world, "build it and they will come" is not an appropriate product-development strategy.

190west 's third party, unbiased, yet candid observations can make all the difference.

• We talk to your customers
• We talk to your salespeople
• We talk to your customer service employees
• We detail the business opportunities and challenges
• We help you define the product requirements needed to make your marketing launch a success

Not only will our MRD meet the needs of your customers, but everyone in the company will be able to understand what is needed and why. This helps your team make difficult decisions based on objectives and data - not hunches, gut reactions, or office politics.

Many product organizations make the mistake of asking customers what they want instead of what they want to do and why. Many times we assume we are performing "good customer service," yet the customer is expecting a different result.