Isn’t It Time Your Content Gets a Job? A Guide to Getting Your Content Off the Couch & Back to Work. If you write it, will they come? I mean this in the nicest way possible, but…no. Probably not. And that’s not to say that your content isn’t the...
Tool Spotlight: VisualizeROI
If you’re struggling to communicate core value propositions to prospects, VisualizeROI might be the answer you’re looking for. As we all get ready for Thanksgiving, December and the end of 2019 is coming up fast. This inevitably means that marketing teams are searching for new strategies and tools, both to finish...
Top 6 Reasons Your Website Needs HTTPS in 2018
Up until recently, unless your company operated an e-commerce website, it wasn’t necessary for you to upgrade your site with an SSL certificate. It was thought that only sites dealing with monetary transactions required the HTTPS. All others were spared the investment – up until now that is. Times they are a changing (or have...
What are Single Keyword Ad Groups (SKAGs) and Why Should You Care?
So, you’re tasked with building paid search campaigns in AdWords or Bing (how exciting!). You’ve done the research and have a treasure trove of keywords available to bid on. Next, you toss those valuable words into one or two ad groups of about 50 keywords each. Then you write a few pieces of ad copy...
Google Extended the Meta Description Length to 320 Characters. Now What?
In December 2017, Google confirmed that they have extended the meta description length limit from 160 characters to 320 characters. This extension of the search results snippet means that marketing teams now have double the characters visible in search results page listings. The meta-description, which sits below the URL and meta-title tag, is a way...
The Evolution of a Digital Marketing Agency – A Look Back at 190west in 2017
It’s hard to believe that only a year has passed. These 12 months have yielded so much change and catapulted our digital marketing agency into a new chapter. One that holds the promise of increasing partnerships, pioneering strategies, and fresh creative ideas that has us poised to surprise and excite clients in 2018....
5 Digital Marketing Tips to Promote GDPR Solutions
Don’t think GDPR relates to your business? Think again. The General Data Protection Regulation, more commonly referred to as GDPR, will be going into effect on May 25, 2018. This new regulation protects all EU citizens from privacy and data breaches. Any company that deals with personally identifiable information of any EU member nation citizen...
Are Your Leads Aimlessly Suspended in The Upside Down?
Stranger Things Happen When They’re Not Nurtured… Binging on Netflix lately? While the world gets caught up on Stranger Things 2, maybe you’re noticing some similarities and wondering if those marketing qualified leads you heard all about have gotten lost in some kind of mystical abyss? Regardless of whether you’re a fan of the show...
The Fisherman & The Hunter: A Tale of Two Approaches…United
The Fisherman & The Hunter: A Tale of Two (Sales) Approaches…United I started my professional career in sales, worked my way up from rep to team leader to manager, so I understand the sales mentality. For the most part, sales people are hunters. On the prowl searching for new markets in which to convey the...
3 Key Takeaways From Hubspot’s Inbound 2017
Three Takeaways from Hubspot’s Inbound 2017 I have never attended one of Hubspot’s Inbound events. – Prior to the event, a colleague wrote a blog about how to prepare for these events, and I was more excited than ever to get out there and learn as much as I possibly could. Here are three key...
