Inbound marketing programs are screaming for good content. Without it, your prospects would suffocate in the vacuum of your sales funnel, IF they even reach it at all. Effective content marketing will not only attract new leads, but help you qualify, convert and retain these customers. The Heart...
Creating Content is NOT Content Marketing Part 1
Let’s face it, every company is blogging, posting and authoring. But why? Not long ago, SEO held the title as the “it” buzzword in marketing. Suddenly, the race to first place meant that established sites needed to be the best at slipping in those high-frequency search terms...
Focus on these 5 Ad Metrics When Using HubSpot’s Ads Add-On
HubSpot is at it again. As we all know by now, HubSpot uses its annual INBOUND experience not only to help educate and entertain the attendees but to announce new product launches that make inbound marketing easier and more effective. One of the 2015...
Quality Content or Quantity – The Right Frequency for You
Recently, HubSpot and MOZ teamed up to do a fairly unprecedented months-long study on their respective blogs, trying to come up with an answer to one of the most basic questions in SEO publishing tactics: Is Quality or Quantity better when publishing blogs and other shareable content? What Moz and Hubspot Tell...
Can You Convert Visitors Without Being Annoying?
One aspect of online marketing that probably isn’t discussed enough boils down to this: How annoying is too annoying? It’s a problem that few advertisers like discussing but, as it turns out, Google recently took the plunge. With little fanfare, they released a study about the effectiveness of app download...
9 Triggers That Suggest You Need Help with Digital Marketing
Sometimes, even the best marketers find themselves in situations where they aren’t quite sure what to do next. There are various alternatives – stay awake all night worrying, ignore it and continue to do what you’ve always done in the past, or try something different....
11 Things Every Website Scorecard Should Contain
For maximum insight into how effective your website really is, we recommend that our clients score their website on at least eleven key criteria. While some clients use more extensive tests, we recommend the following eleven questions, which represent three different categories: branding, functionality, and optimization. How well...
Are You Giving Your Landing Pages The Attention They Deserve?
Arguably, no single page anywhere on your website is more important than your landing page(s). That’s where all your time spent on content, and web hosting, and social media finally pays off. You make a value proposition to the customer -be it for a sale...
What EVERY executive should know about Internet Marketing
There comes a time in every executive’s business life when you have to decide what your skills are and what you need to improve upon. It doesn’t seem like everyone can do everything all of the time. If so, we’d have a lot more one man corporations,...
Is There a Best Day of the Week & Time to send an e-mail newsletter?
Is There a Best Day of the Week & Time to send an e-mail newsletter? Email is the ultimate marketing machine. It is virtually free, effective, response driven and trackable. In a perfect world, this direct response vehicle should have driven the Post Office out of business by now. Not so fast. They both have...
