Using Inbound Marketing to Increase Lead Generation is Easy? “Everybody wanna be a bodybuilder, but don’t know body wanna lift no heavy ass weight.” – Ronnie Coleman ~ 8 Time Mr. Olympia & Cornbread Aficionado I believe, if I’m interpreting him correctly, that Mr. Coleman is insinuating that people want results without putting...
Everything You Wanted to Know About Marketing Automation in 2015
(But were too drunk to ask) Marketing Automation is POPULAR. Buzzword, new-girl-at-the-high-school, ISIS-on-FoxNews popular. BUT, what exactly is it? How’s it work? And most importantly, do you need it to get rich and famous like me? I’ve “asked” (i.e. went to the websites of) the...
You have buyer personas? Why don’t you use them?
If you are in marketing or know marketing even a little bit, you know that buyer personas are a necessity. They help in company messaging, positioning, sales strategy, marketing campaigns, and many other aspects of a business. In short, they are what businesses are built around....
Make More Money During the Holidays!
Are your Webinar Leads developing into sales?
Webinars are widely used as a marketing vehicle to generate leads. One of the reasons they are so powerful is because a webinar appeals to all of your senses. You “visualize” by looking on the screen, watching the moving slides. You “listen” to the moderator and guest; speak...
How to Become a Trusted Expert In Your Industry
With the advent of the World Wide Web, millions of people are searching for business information daily. In the business to business world (B to B) the internet serves as the ultimate resource to show your wares and display your expertise. Where else can you combine...
Because you need an SEO Agency; 4 MINDBLOWING Tips on How Not to Get Screwed
I know the Digital Marketing landscape can seem a little Bernie Madoff-ish sometimes, but don’t let two or three hundred thousand bad apples spoil the bunch. As is the case with car mechanics and clergy, even the best SEO agencies...
TROPHY KEY WORDS & TROPHY WIVES: BE CAREFUL WHAT YOU WISH FOR
TROPHY KEY WORDS & TROPHY WIVES: BE CAREFUL WHAT YOU WISH FOR “A friend of mine has a trophy wife. But from the looks of her, it wasn’t first place” ~ Steven Wright According to the alimony payments I send out every month, trophy wives are definitely a lot more fun in theory than they...
Sales and Marketing Alignment? Or do we just call it Growing a business?
There’s a ton of talk out there about the aligning Sales and Marketing departments. HubSpot went so far as to coin the phrase “Smarketing”, and I’m sure they aren’t the first to attempt a clever way to merge the two departments. The...
CrossFit and Inbound Marketing – skeptics abound but why?
Not very many people can say that they’ve had two life changing events. Fortunately, I can, and one was in my personal life and the other in my professional life. The first came 4 years ago when I started doing CrossFit. My brother would come over...
