There’s a ton of talk out there about the aligning Sales and Marketing departments. HubSpot went so far as to coin the phrase “Smarketing”, and I’m sure they aren’t the first to attempt a clever way to merge the two departments. The...
CrossFit and Inbound Marketing – skeptics abound but why?
Not very many people can say that they’ve had two life changing events. Fortunately, I can, and one was in my personal life and the other in my professional life. The first came 4 years ago when I started doing CrossFit. My brother would come over...
WTF is with the Website Traffic Obsession?
Every week we get calls from companies looking for more website traffic – business is bad, revenues are down, competition is fierce, etc. The point is that they need help, and they’re willing to shell out big bucks to get it. So what’s the issue, you ask? Well,...
A Little Color Goes A Long Way For Our Friends At MonroeAvenue.Co.Uk
Sometimes, just a hint of spice is all you need to change the flavor. In the case of MonroeAvenue , a great UK based store selling beautiful one of a kind, original furniture, we were able to very affordably enhance their stock Bigcommerce...
What’s the value of your Brand?
When managed effectively, branding could be the only competitive advantage you’ll ever need – the reason customers flock to you and willingly pay a premium for your products and services. But the question remains: How do you achieve a branding edge? The following seven tips will help build your...
Landing Page Optimization Strategies
At its most basic, a landing page is the first page a visitor lands on when they click through to your site from an article, pay-per-click ad, press release, social networking site, or other link. Marketers use landing pages to evaluate and test various elements of their marketing campaigns, such as...
Break Your Ecommerce Projects Into Phases For Better Results And Shorter Turn Around Time.
From the experience we have gained working through several hundred small and large jobs over the past couple of years, to win the race in e-commerce sprints trumps marathons every time. Keep an open relationship with your development company, respect that...
Meta Tags: Don’t leave your click-through rate up to chance
Many folks concentrate all their SEO efforts on ranking highly with the various search engines, but this does you little good if nobody clicks through to your site. If you rushed through the effort to create Meta Tags (or did not write them) for your...
Something Awesome Is On The Horizon With RE3.Com
190west is very excited to be working with an entrepreneur who is looking to change the way that artisans, makers and crafters make money from their products. Through conversations with our client, founder of RE3, we learned that as a hobbyist maker and business person he wanted...
Ecommerce Product Pages: Where To Place 30 Elements And Why.
Dealing with product pages can be a stressful task but when done right, it leads to greater rewards. Learn how to use these knowledgeable skills to increase your product page conversion rate.
