One aspect of online marketing that probably isn’t discussed enough boils down to this: How annoying is too annoying? It’s a problem that few advertisers like discussing but, as it turns out, Google recently took the plunge. With little fanfare, they released a study about the effectiveness of app download...
Give Your Visitors the Last Thing They Expect: Honesty
“Honesty” isn’t a topic much-discussed in marketing, since it’s been a largely irrelevant issue for most of the history of the medium. However, times have changed. If your company is still focused on image-building through distortion, it may be time to double-think this. Oh How The Dismal...
Using Inbound Marketing to Increase Lead Generation is Easy?
Using Inbound Marketing to Increase Lead Generation is Easy? “Everybody wanna be a bodybuilder, but don’t know body wanna lift no heavy ass weight.” – Ronnie Coleman ~ 8 Time Mr. Olympia & Cornbread Aficionado I believe, if I’m interpreting him correctly, that Mr. Coleman is insinuating that people want results without putting...
You have buyer personas? Why don’t you use them?
If you are in marketing or know marketing even a little bit, you know that buyer personas are a necessity. They help in company messaging, positioning, sales strategy, marketing campaigns, and many other aspects of a business. In short, they are what businesses are built around....
TROPHY KEY WORDS & TROPHY WIVES: BE CAREFUL WHAT YOU WISH FOR
TROPHY KEY WORDS & TROPHY WIVES: BE CAREFUL WHAT YOU WISH FOR “A friend of mine has a trophy wife. But from the looks of her, it wasn’t first place” ~ Steven Wright According to the alimony payments I send out every month, trophy wives are definitely a lot more fun in theory than they...
