Recently, HubSpot and MOZ teamed up to do a fairly unprecedented months-long study on their respective blogs, trying to come up with an answer to one of the most basic questions in SEO publishing tactics: Is Quality or Quantity better when publishing blogs and other shareable content? What Moz and Hubspot Tell...
The 4 Commandments of Measuring Content Marketing KPI’s
Anyone that’s anyone knows that Content Marketing is the greatest thing since the launch of the Cool Ranch Los Doritos Tacos Meal Deal. HOWEVER, not everyone who’s anyone knows exactly how to measure the effectiveness of their Content Marketing strategy, and that’s a real shame. Here’s the...
Traffic vs Conversions: A Balancing Act That Pays Off
One of the easiest marketing traps to fall into is an obsession over traffic numbers, Facebook likes, followers, or other numeric measurements of popularity. We’ve all probably been subjected to it whether it was from our boss, teammate or even ourselves. We understand there’s an undeniable...
Give Your Visitors the Last Thing They Expect: Honesty
“Honesty” isn’t a topic much-discussed in marketing, since it’s been a largely irrelevant issue for most of the history of the medium. However, times have changed. If your company is still focused on image-building through distortion, it may be time to double-think this. Oh How The Dismal...
The Mouthwatering Digital Offer
So if you read the last blog, you know that this is the second in a series focusing on conversion paths on a website. The focus for this blog is The Offer. The offer might be the most important piece as your Inbound Marketing is built around it. What I am going...
Everything You Wanted to Know About Marketing Automation in 2015
(But were too drunk to ask) Marketing Automation is POPULAR. Buzzword, new-girl-at-the-high-school, ISIS-on-FoxNews popular. BUT, what exactly is it? How’s it work? And most importantly, do you need it to get rich and famous like me? I’ve “asked” (i.e. went to the websites of) the...
You have buyer personas? Why don’t you use them?
If you are in marketing or know marketing even a little bit, you know that buyer personas are a necessity. They help in company messaging, positioning, sales strategy, marketing campaigns, and many other aspects of a business. In short, they are what businesses are built around....
Are your Webinar Leads developing into sales?
Webinars are widely used as a marketing vehicle to generate leads. One of the reasons they are so powerful is because a webinar appeals to all of your senses. You “visualize” by looking on the screen, watching the moving slides. You “listen” to the moderator and guest; speak...
How to Become a Trusted Expert In Your Industry
With the advent of the World Wide Web, millions of people are searching for business information daily. In the business to business world (B to B) the internet serves as the ultimate resource to show your wares and display your expertise. Where else can you combine...
CrossFit and Inbound Marketing – skeptics abound but why?
Not very many people can say that they’ve had two life changing events. Fortunately, I can, and one was in my personal life and the other in my professional life. The first came 4 years ago when I started doing CrossFit. My brother would come over...
