It’s no secret (more like our credo) that as marketers we put a client’s best foot forward (and use a proverbial wings and a halo approach) to reach a target audience. However, that won’t guarantee qualified leads without a bigger plan in place; or a...
Building Responsive Campaigns to Reach HR Buyers
Where are these mysterious HR buyers that have seemed to vanish overnight? HR by nature is a gateway into a company, but this market has gone MIA leaving many vendors to develop long-standing relationships with voicemail and auto-email replies. As a digital marketing agency that targets the HR...
Quality Content or Quantity – The Right Frequency for You
Recently, HubSpot and MOZ teamed up to do a fairly unprecedented months-long study on their respective blogs, trying to come up with an answer to one of the most basic questions in SEO publishing tactics: Is Quality or Quantity better when publishing blogs and other shareable content? What Moz and Hubspot Tell...
Can You Convert Visitors Without Being Annoying?
One aspect of online marketing that probably isn’t discussed enough boils down to this: How annoying is too annoying? It’s a problem that few advertisers like discussing but, as it turns out, Google recently took the plunge. With little fanfare, they released a study about the effectiveness of app download...
Are You Giving Your Landing Pages The Attention They Deserve?
Arguably, no single page anywhere on your website is more important than your landing page(s). That’s where all your time spent on content, and web hosting, and social media finally pays off. You make a value proposition to the customer -be it for a sale...
How to Close a Sale, Disrupt or Nurture?
How to Close a Sale: Disrupt or Nurture? To Disrupt or To Nurture – every sales person asks themselves this question at some point, if not multiple times, during their career. So which is better to close the sale? The strongest close is the one where the prospect actually does the selling for you. If...
Traffic vs Conversions: A Balancing Act That Pays Off
One of the easiest marketing traps to fall into is an obsession over traffic numbers, Facebook likes, followers, or other numeric measurements of popularity. We’ve all probably been subjected to it whether it was from our boss, teammate or even ourselves. We understand there’s an undeniable...
Avoiding 5 of the Most Common Landing Page Mistakes
Your landing pages are a vital link in the chain from “first touch” to “sale.” Well-implemented landing pages can greatly boost your mailing list, provide you with plenty of well-qualified leads, and potentially even get your name out there as an important thought leader in your industry. …But...
Give Your Visitors the Last Thing They Expect: Honesty
“Honesty” isn’t a topic much-discussed in marketing, since it’s been a largely irrelevant issue for most of the history of the medium. However, times have changed. If your company is still focused on image-building through distortion, it may be time to double-think this. Oh How The Dismal...
Calls-To-Action that work
At this point you have a great offer that you feel prospects can’t wait to get their hands on. You now need to figure out how to get this offer in front of them and convince them to click. The topic that is about to be discussed will give you what...
