Up until recently, unless your company operated an e-commerce website, it wasn’t necessary for you to upgrade your site with an SSL certificate. It was thought that only sites dealing with monetary transactions required the HTTPS. All others were spared the investment – up until now that is. Times they are a changing (or have...
5 Digital Marketing Tips to Promote GDPR Solutions
Don’t think GDPR relates to your business? Think again. The General Data Protection Regulation, more commonly referred to as GDPR, will be going into effect on May 25, 2018. This new regulation protects all EU citizens from privacy and data breaches. Any company that deals with personally identifiable information of any EU member nation citizen...
Are Your Leads Aimlessly Suspended in The Upside Down?
Stranger Things Happen When They’re Not Nurtured… Binging on Netflix lately? While the world gets caught up on Stranger Things 2, maybe you’re noticing some similarities and wondering if those marketing qualified leads you heard all about have gotten lost in some kind of mystical abyss? Regardless of whether you’re a fan of the show...
Are You Telling HR Buyers What They Want to Know?
It’s no secret (more like our credo) that as marketers we put a client’s best foot forward (and use a proverbial wings and a halo approach) to reach a target audience. However, that won’t guarantee qualified leads without a bigger plan in place; or a...
Building Responsive Campaigns to Reach HR Buyers
Where are these mysterious HR buyers that have seemed to vanish overnight? HR by nature is a gateway into a company, but this market has gone MIA leaving many vendors to develop long-standing relationships with voicemail and auto-email replies. As a digital marketing agency that targets the HR...
Top Google Tools for Effective SEO Marketing to HR Buyers
Putting Their Suite of Intelligence to Work for You Ever gone online and NOT found what you were looking for? Chances are it wasn’t Google’s fault. Google It, the vernacular synonymous with finding everything and anything that exists, has dominated mainstream dialogue for the...
5 Tips for Using Your Site Sales Funnel to Generate Clients
5 Tips for Generating More Clients Through Your Website’s Sales Funnel A lot of businesses struggle with their websites. Maybe they were designed 10 years ago, when web standards were far different than they are today, or maybe their website was designed more with aesthetics in mind – rather than attracting potential clients. Whatever the...
Focus on these 5 Ad Metrics When Using HubSpot’s Ads Add-On
HubSpot is at it again. As we all know by now, HubSpot uses its annual INBOUND experience not only to help educate and entertain the attendees but to announce new product launches that make inbound marketing easier and more effective. One of the 2015...
Are You Giving Your Landing Pages The Attention They Deserve?
Arguably, no single page anywhere on your website is more important than your landing page(s). That’s where all your time spent on content, and web hosting, and social media finally pays off. You make a value proposition to the customer -be it for a sale...
How to Close a Sale, Disrupt or Nurture?
How to Close a Sale: Disrupt or Nurture? To Disrupt or To Nurture – every sales person asks themselves this question at some point, if not multiple times, during their career. So which is better to close the sale? The strongest close is the one where the prospect actually does the selling for you. If...
