It’s hard to believe that only a year has passed. These 12 months have yielded so much change and catapulted our digital marketing agency into a new chapter. One that holds the promise of increasing partnerships, pioneering strategies, and fresh creative ideas that has us poised to surprise and excite clients in 2018....
Are Your Leads Aimlessly Suspended in The Upside Down?
Stranger Things Happen When They’re Not Nurtured… Binging on Netflix lately? While the world gets caught up on Stranger Things 2, maybe you’re noticing some similarities and wondering if those marketing qualified leads you heard all about have gotten lost in some kind of mystical abyss? Regardless of whether you’re a fan of the show...
The Fisherman & The Hunter: A Tale of Two Approaches…United
The Fisherman & The Hunter: A Tale of Two (Sales) Approaches…United I started my professional career in sales, worked my way up from rep to team leader to manager, so I understand the sales mentality. For the most part, sales people are hunters. On the prowl searching for new markets in which to convey the...
3 Key Takeaways From Hubspot’s Inbound 2017
Three Takeaways from Hubspot’s Inbound 2017 I have never attended one of Hubspot’s Inbound events. – Prior to the event, a colleague wrote a blog about how to prepare for these events, and I was more excited than ever to get out there and learn as much as I possibly could. Here are three key...
How the Election Has Impacted HCM Marketing
The Results Are In. Now What? How the Election Has Impacted HCM Marketing On November 8th, we witnessed a shakeup (rather an earthquake) that has all of us on unsteady ground. No, this isn’t another post around the uncertainty of government. We prefer to remain non-political. Rather, this is about the rude awakening HCM marketers...
Keywords that Target the HR Buyer
Word Up. Banking Keywords that Target the HR Buyer By now you’ve probably heard how Search Engine Optimization (SEO) should be a primary tactic in your digital marketing strategy ad nauseam. However, loading up your content with targeted terminology only gets you halfway there. Investing in the right keywords will not only help you come...
Are You Telling HR Buyers What They Want to Know?
It’s no secret (more like our credo) that as marketers we put a client’s best foot forward (and use a proverbial wings and a halo approach) to reach a target audience. However, that won’t guarantee qualified leads without a bigger plan in place; or a...
Building Responsive Campaigns to Reach HR Buyers
Where are these mysterious HR buyers that have seemed to vanish overnight? HR by nature is a gateway into a company, but this market has gone MIA leaving many vendors to develop long-standing relationships with voicemail and auto-email replies. As a digital marketing agency that targets the HR...
5 Tips for Using Your Site Sales Funnel to Generate Clients
5 Tips for Generating More Clients Through Your Website’s Sales Funnel A lot of businesses struggle with their websites. Maybe they were designed 10 years ago, when web standards were far different than they are today, or maybe their website was designed more with aesthetics in mind – rather than attracting potential clients. Whatever the...
Why Your Inbound Strategy Needs Content Marketing
Inbound marketing programs are screaming for good content. Without it, your prospects would suffocate in the vacuum of your sales funnel, IF they even reach it at all. Effective content marketing will not only attract new leads, but help you qualify, convert and retain these customers. The Heart...
