Let’s face it, every company is blogging, posting and authoring. But why? Not long ago, SEO held the title as the “it” buzzword in marketing. Suddenly, the race to first place meant that established sites needed to be the best at slipping in those high-frequency search terms...
Quality Content or Quantity – The Right Frequency for You
Recently, HubSpot and MOZ teamed up to do a fairly unprecedented months-long study on their respective blogs, trying to come up with an answer to one of the most basic questions in SEO publishing tactics: Is Quality or Quantity better when publishing blogs and other shareable content? What Moz and Hubspot Tell...
9 Triggers That Suggest You Need Help with Digital Marketing
Sometimes, even the best marketers find themselves in situations where they aren’t quite sure what to do next. There are various alternatives – stay awake all night worrying, ignore it and continue to do what you’ve always done in the past, or try something different....
What EVERY executive should know about Internet Marketing
There comes a time in every executive’s business life when you have to decide what your skills are and what you need to improve upon. It doesn’t seem like everyone can do everything all of the time. If so, we’d have a lot more one man corporations,...
Top 10 Questions to Ask an Internet Marketing Agency
Top 10 Questions to Ask an Internet Marketing Agency 1. What is the main purpose of a business-to-business website? We believe that the main purpose of any website is to first capture your visitor’s attention and should move them through a sales funnel, educate them about your product or service, and give them the information...
How to Close a Sale, Disrupt or Nurture?
How to Close a Sale: Disrupt or Nurture? To Disrupt or To Nurture – every sales person asks themselves this question at some point, if not multiple times, during their career. So which is better to close the sale? The strongest close is the one where the prospect actually does the selling for you. If...
Traffic vs Conversions: A Balancing Act That Pays Off
One of the easiest marketing traps to fall into is an obsession over traffic numbers, Facebook likes, followers, or other numeric measurements of popularity. We’ve all probably been subjected to it whether it was from our boss, teammate or even ourselves. We understand there’s an undeniable...
Avoiding 5 of the Most Common Landing Page Mistakes
Your landing pages are a vital link in the chain from “first touch” to “sale.” Well-implemented landing pages can greatly boost your mailing list, provide you with plenty of well-qualified leads, and potentially even get your name out there as an important thought leader in your industry. …But...
The Mouthwatering Digital Offer
So if you read the last blog, you know that this is the second in a series focusing on conversion paths on a website. The focus for this blog is The Offer. The offer might be the most important piece as your Inbound Marketing is built around it. What I am going...
Using Inbound Marketing to Increase Lead Generation is Easy?
Using Inbound Marketing to Increase Lead Generation is Easy? “Everybody wanna be a bodybuilder, but don’t know body wanna lift no heavy ass weight.” – Ronnie Coleman ~ 8 Time Mr. Olympia & Cornbread Aficionado I believe, if I’m interpreting him correctly, that Mr. Coleman is insinuating that people want results without putting...
