(But were too drunk to ask) Marketing Automation is POPULAR. Buzzword, new-girl-at-the-high-school, ISIS-on-FoxNews popular. BUT, what exactly is it? How’s it work? And most importantly, do you need it to get rich and famous like me? I’ve “asked” (i.e. went to the websites of) the...
You have buyer personas? Why don’t you use them?
If you are in marketing or know marketing even a little bit, you know that buyer personas are a necessity. They help in company messaging, positioning, sales strategy, marketing campaigns, and many other aspects of a business. In short, they are what businesses are built around....
How to Become a Trusted Expert In Your Industry
With the advent of the World Wide Web, millions of people are searching for business information daily. In the business to business world (B to B) the internet serves as the ultimate resource to show your wares and display your expertise. Where else can you combine...
Because you need an SEO Agency; 4 MINDBLOWING Tips on How Not to Get Screwed
I know the Digital Marketing landscape can seem a little Bernie Madoff-ish sometimes, but don’t let two or three hundred thousand bad apples spoil the bunch. As is the case with car mechanics and clergy, even the best SEO agencies...
CrossFit and Inbound Marketing – skeptics abound but why?
Not very many people can say that they’ve had two life changing events. Fortunately, I can, and one was in my personal life and the other in my professional life. The first came 4 years ago when I started doing CrossFit. My brother would come over...
WTF is with the Website Traffic Obsession?
Every week we get calls from companies looking for more website traffic – business is bad, revenues are down, competition is fierce, etc. The point is that they need help, and they’re willing to shell out big bucks to get it. So what’s the issue, you ask? Well,...
