Every week we get calls from companies looking for more website traffic – business is bad, revenues are down, competition is fierce, etc. The point is that they need help, and they’re willing to shell out big bucks to get it. So what’s the issue, you ask? Well,...
Landing Page Optimization Strategies
At its most basic, a landing page is the first page a visitor lands on when they click through to your site from an article, pay-per-click ad, press release, social networking site, or other link. Marketers use landing pages to evaluate and test various elements of their marketing campaigns, such as...
Meta Tags: Don’t leave your click-through rate up to chance
Many folks concentrate all their SEO efforts on ranking highly with the various search engines, but this does you little good if nobody clicks through to your site. If you rushed through the effort to create Meta Tags (or did not write them) for your...
