Is There a Best Day of the Week & Time to send an e-mail newsletter? Email is the ultimate marketing machine. It is virtually free, effective, response driven and trackable. In a perfect world, this direct response vehicle should have driven the Post Office out of business by now. Not so fast. They both have...
Top 10 Questions to Ask an Internet Marketing Agency
Top 10 Questions to Ask an Internet Marketing Agency 1. What is the main purpose of a business-to-business website? We believe that the main purpose of any website is to first capture your visitor’s attention and should move them through a sales funnel, educate them about your product or service, and give them the information...
Calls-To-Action that work
At this point you have a great offer that you feel prospects can’t wait to get their hands on. You now need to figure out how to get this offer in front of them and convince them to click. The topic that is about to be discussed will give you what...
Why are your conversions low?
Well, you may have holes in your conversion path! 9 times out of 10, companies contact us to discover ways to increase conversions / leads. I doubt a company exists not wanting MORE LEADS. If you read our last post you know that generating leads is not easy. There is...
Everything You Wanted to Know About Marketing Automation in 2015
(But were too drunk to ask) Marketing Automation is POPULAR. Buzzword, new-girl-at-the-high-school, ISIS-on-FoxNews popular. BUT, what exactly is it? How’s it work? And most importantly, do you need it to get rich and famous like me? I’ve “asked” (i.e. went to the websites of) the...
Make More Money During the Holidays!
Are your Webinar Leads developing into sales?
Webinars are widely used as a marketing vehicle to generate leads. One of the reasons they are so powerful is because a webinar appeals to all of your senses. You “visualize” by looking on the screen, watching the moving slides. You “listen” to the moderator and guest; speak...
WTF is with the Website Traffic Obsession?
Every week we get calls from companies looking for more website traffic – business is bad, revenues are down, competition is fierce, etc. The point is that they need help, and they’re willing to shell out big bucks to get it. So what’s the issue, you ask? Well,...
What’s the value of your Brand?
When managed effectively, branding could be the only competitive advantage you’ll ever need – the reason customers flock to you and willingly pay a premium for your products and services. But the question remains: How do you achieve a branding edge? The following seven tips will help build your...
3 Ideas That Buck Website Trends
This week, we’re taking a look a look at website choices that go against the grain. If these seem a bit radical, remember that every standard-ish feature on today’s websites once started as a wild idea. Will these three design choices go from fringe to mainstream? Only time will...
